капли при ношении линз
About the Project Loft Project ETAGI (Saint-Petersburg, Russia) in association with Triennale Design Museum (Milan, Italy) reveals the secret of 100 great objects of Italian design created since post-war time up to now. In a showroom of 700 sq.m.100 objects of Italian design represent the most significant and typical objects of the XX-XI centuries in Italy. Each object is a legend of modern design. All of them are notable for project originality, innovative technology and materials and also the ability to capture and convey the trends and culture of a certain time period. 100 OBJECTS OF ITALIAN DESIGN How often, using one object or another in your everyday life, do you think about a person who created it? The concrete persons, the histories are standing behind the entire thing around us. Lots of things that are extremely popular nowadays were created decades ago, in 60s, 70s, 80s. Imagine, how enormous was a breakthrough for those centuries and how brilliant and talented were the people, who brought that into the world! The exhibition is not coming to St.-Petersburg by chance: the cultural capital half constructed by Italian architects has been under Italian influence for a long time. Besides, the modern design and art in Milan are booming nowadays, so Petersburg is demonstrating serious interest to these spheres. All selected objects and exhibits are originally Italian. It means that they have been designed and produced in Italy by Italian designers. Our decision was not obligatory and was not dictated by a controversial nationalistic protectionism or the limitations of the period in question. It was our aim to enhance the unique role played by Italy – a creative workshop of research and experimentation in the birth and development of design. 100 objects of Italian design are, first of all, the final result of history that came to us from far. This history has spent decades in large craft workshops before coming to work for industrial production, following dreams of improving life quality by means of artifacts and tools which are at all at hand. While the number of objects was arbitrarily symbolic, the multiple, heterogeneous categories were chosen carefully. Among 100 objects of Italian design you will meet all familiar objects of everyday life: a motor scooter, an armchair, a mirror, a lamp, a chair, a cup… They are chosen so that to pull together the various worlds, to remind that design is a culture of creating that has always been less tolerant towards relating home space to exclusive sphere. The design is infinitely trying to get into public and office environment, clothes and transport. The exhibition 100 objects of Italian design starts with an object that no longer exists, isn’t used or produced. It has almost become an archaeological discovery of an extinct culture (the Lexikon 80 typewriter designed by Marcello Nizzoli and produced by Olivetti in 1945). It closes with Enzimi (“the Enzyme”) designed by Andrea Branzi who tried to merge interior and exterior, form and function. This object symbolically and dynamically hints at the potential new configurations of design which is capable of rebirth. Undoubtedly, all objects represented at the exhibition have already become hieratical. For example, the Tolomeo lamp was, in due time, on each Italian table and it is quite probable that Carlo Ponti signed more than one contract and Sophia Loren was answering letters of admirers by its light . The legendary motor scooter Vespa is the most well-known moped for all history of motor-mechanics. Harley-Davidson, the legendary motorcycle, is perhaps its only rival in popularity. After war the Piaggio airconstruction factory so that not to become a complete bankrupt, had to start manufacturing pans, and later motor scooters. Vespa, the symbol of the post-war period, became improbably popular in the late fifties.
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